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Promotion of Android and iOS mobile applications: methods and benefits

No matter how good and interesting your product or project may be, without appropriate advertising, it may be left without special attention and its promotion will become unrealistic. It is the correct and competent presentation of your information that will be a clever trick that can attract the attention of users, while promoting the application, social networks and instant messengers. Remember that the promotion of mobile applications is a reliable guarantee of getting out of the “shadow”. Do you want to raise your product to the top? Then it is important to choose a smart and correct approach to the choice of a mechanism for promoting Google Play and App Store applications. You, as a developer, want to get first positions, as well as product promotion, and your users - a useful and worthy addition to their routine. It is all these actions that will allow you to achieve the required, positive results in the shortest possible time. Now let's move on to the consideration of effective methods of complex promotion:

  • identification of your target audience, its wishes and interests;
  • promotion in social networks;
  • attraction of contextual advertising;
  • ASO.

Considering all the ways to advertise and popularize the project, the easiest way is to have an active presence in social networks and regular press releases of a new or updated version of a product or application. Speaking of contextual advertising, it also plays an important role, it will definitely help you. You can also add to it the launch of advertising on relevant sites and banners on social networks. ASO-optimization (App Store Optimization) also plays a significant role. In simple words, this is an effective and efficient channel for attracting users. The purpose of which is to get natural free downloads. The ASO method includes the formation of a semantic core, the development of a suitable high-quality icon, as well as the correct use of meta tags. It is the combination of these factors that affects positions in markets, will enhance the effect of contextual and targeted advertising, as well as other marketing activities. By applying ASO optimization for your business, you will receive:

  • increase in the arrival of organic traffic to the application;
  • growth of conversion from mobile application viewing to installation;
  • high leadership positions of the application in the search results for targeted queries;
  • reduction and reduction of marketing costs to attract users.

The promotion of a mobile application and the trend towards top positions in the markets include all the processes and actions described above, or selected separately, taking into account the specifics of the exact project.

Benefits of promoting apps on the App Store or Google Play with AdGuru

We'll help you get your apps and products on the App Store and Google Play as quickly as possible by driving quality downloads. Choose our service for the following reasons:

  • installation is carried out by real people;
  • the system excludes any bots, emulators and protects against fraud;
  • you get analytical tools to control the place and position of the mobile product in the advertising process.

In addition, our AdGuru professionals are always ready to answer any of your questions and support you at all crucial stages of promotion. Do you want the first positions in the ranking? Contact AdGuru.




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