Advertise, optimize and promote your business

The high and at the same time stable position of your application in the App Store and Google Play Market is a great opportunity to attract a lot of users. Being in the top, your product attracts visitors much more often and better. By downloading and installing apps on their smartphones, people increase your install count, which is organic since all actions occur of their own accord. It is these organic clients that are considered the most profitable, because they demonstrate complete and maximum loyalty, while investing their own money more actively than others. Steady organic growth is a sure sign of the success and popularity of your application. Motivated traffic is the most effective way to promote in proportion to the "price - quality". Let's say you've developed a financial accounting application. It can be used by many users who have decided to calculate their income and expenses. In this case, to promote through motivated traffic, it is better to take the following keywords and phrases into development:

• financial accounting;
• accounting for income and expenses;
• control of expenses and incomes and others.

For almost every business project, you can choose a semantic core that covers key queries of various frequencies, which can easily attract organics. The truth is that an application at the top of the selection for relevant phrases will receive several times more organic traffic than competing ones. In order to determine how many installs you need to bring the project to the coveted top, you need to evaluate the frequency of the request, as well as the level of competition in your niche. For expressions with low frequency, 300-400 motivated customers may be enough. As for popular phrases, it often takes 3,000 installs and even more. That is why the first lines for such phrases will bring you up to a thousand new customers per day. Now think about it, given that today there is almost no niche in which there would be no competition or at a minimum. Even in the simplest directions, there are 10 to 20 or even more well-designed cool products. In order to compete with dignity, the necessary recommendations will help you:

• take advantage of platforms and services that will allow you to quickly increase the visibility of your product / application in the store through incentivized installs, while reducing your customer acquisition costs, allowing you to earn more and monetize warm traffic;
• take care of the rating of your product. Statistically, a 3-star rating cuts your installs in half. For the user, a good signal is an application rating of 4 stars in combination with various positive reviews;
• don't neglect incentivized traffic - wise use of this tool will ultimately have a positive effect on your work.

And also keep in mind that in addition to all of the above, we recommend contacting AdGuru specialists. We will help you develop an effective strategy, constantly climb up your target queries, and increase organics.