What is website traffic and how it happens
Site traffic is the number of visitors who came to the site from all sources in a certain period of time. Unique visitors are taken as a unit of measurement, and such traffic is called incoming. It is a reflection of the authority of the site, as well as its popularity.Traffic is divided into target and non-target, the first one is more indicative. A targeted visit is obtained from a user who intentionally visited your site and before that knew about his activities. The indicators make it possible to assess the relevance of the information posted on the network. It is the traffic numbers of your site that will demonstrate the real interest of users in your product and search query.
Why Increase Website Traffic
After we figured out that traffic numbers demonstrate the interest of users in the product or service you are selling, it is important to understand other, less important reasons why you should do this and what you will get in return:- Increasing sales. An increase in the number of your customers will positively affect your profit level;- The expansion of the customer base. Some new users and visitors are guaranteed to become your potential customers;- Exit to the top in the search engine. Large and high attendance will increase the position of your resource for targeted queries in the natural search engine results;- Earnings on advertising. You will have the opportunity to place banner ads from advertisers on your site on weekends for you.
What do traffic metrics indicate?
Traffic metrics allow specialists to enhance and improve site performance, improve site strengths, and discover weaknesses. It is thanks to the analysis of indicators that it is possible to analyze the effectiveness or, on the contrary, the uselessness of contextual advertising, as well as improve the work of advertising channels. And so let's take a look at what the traffic indicators still indicate:- Way of transition and viewing of a site;- time spent on the site;- popular, as well as unclaimed, unnecessary pages of the site;- the number of unique visitors who came to the site in the last 24 hours;- availability of read pages.
Tips to Increase Your Website Traffic
Following these tips, you will be able to increase your traffic on the resource and attract new visitors, but remember that they do not guarantee you a large number of them, for this it is better to turn to the proven and reliable AdGuru service, which buys it through the RTB exchange. So let's get to the tips:- create accounts in all social networks where your target audience is located. Allocate a certain budget for testing each social network in order to calculate the effectiveness of advertising campaigns;- Run targeted Instagram ads through Facebook or within the app. Traffic from it is generated to the site;use advertising from bloggers, because it succinctly fits into their content, as their personal recommendation;- create targeted ads on Facebook. And for large and high results, when setting up, specify “lead generation” or “conversion” for promotion purposes;- use various platforms for targeted advertising, which are aimed at creating ads in all social networks.
Effective tricks to increase traffic
First, you should pay attention to the mobile version of the site. Adapt your site for mobile devices, because most of the users access the web only from the phone. Then conduct an SEO audit and fix all technical errors, monitor the page loading speed, because if it is very slow, many users will immediately leave your resource. Place viral and selling videos on your site that will motivate your users to buy. Come up with an engaging and funny story for your audience to share on social media. It is also important to provide customers with convenient ways to communicate on the site to get feedback, invite them to subscribe to update notifications, all this will allow you to ensure constant traffic to each fresh blog article. You can hide some of the content on your page and make it available only after subscribing to your newsletter or reposting on their social network. This is a great trick for articles: the beginning of the text is available to all users, and the continuation is only for those who have completed the targeted action. Surround users with ads that will be visible to them for 3 more days and make them come back and place an order.
