What is PPC and where does it apply?
It is rather difficult for a new project on the web to find its target audience, which is why most business owners resort to ordering advertising. PPC (Pay Per Click) is a model for displaying ads that pays for clicks.Finding a target audience on the Internet for any new project is quite difficult, so many online business owners order advertising. PPC is an ad serving model that pays per click. The abbreviation literally stands for Pay Per Click, which means “pay per click”.We can click on ads only on the Internet, so PPC is a tool exclusively for Internet marketing. Advertising formats can be very different from each other: dynamic banners, text, graphic, contextual ads and others. They are placed in search engines and SERPs, as well as on partner sites.The main task of advertising such a model is to collect clicks, that is, to attract and increase the number of visitors per page. Clicking on the left ad indicates that the user is interested, it is much easier to bring the involved user to the target action and get a new client from him.The main objective of PPC advertising is to get clicks, which means to attract visitors to the landing page. In marketing, this method forms the top of the sales funnel - traffic generation. The fact of clicking on the ad indicates the interest of the user. An engaged visitor is easier to bring to the target action and get a new client. The ad itself is shown on the site several times an hour and gains from 30 to 60 impressions per day. Payment is deducted from the advertiser's account immediately after the visitor clicks, this is the main difference between this method and other formats.
Advantages and disadvantages
It is worth noting that viewing your ad does not guarantee anything, but just like a click, it does not promise that the visitor will be your future client. A lot of things depend on the quality of the texts on the site and its components. Out of a thousand visitors, only one can move into the ranks of your current customers.That is why such a model will have more pay if you develop your campaign correctly and devote a decent amount of time to your product and its website. PPC shows good results in narrow niches - make sure that your products are promoted well and effectively, as a result you will get more interested visitors.With PPC, you will get customers on the first day, as this promotion model does not require long work. Also, thanks to it, you will get transparent statistics - when an advertiser uses such a system on his own site, he easily determines their sources.It also includes an analysis of the target audience. Almost all systems provide accurate and extensive statistics on a particular visitor. This analysis allows you to develop effective advertising campaigns. This is followed by effective control. Ads can run at specific times and allocate your budget appropriately.
Where is this model applied?
PPC ads are aimed at getting traffic from referrals. The most popular sites that work according to this model include search engines and affiliate programs. As a result, users, website visitors immediately get to the first stage of the sales funnel.
How to reduce cost per click in CMS
Many ad systems sell ad space on an auction basis. Competition plays an important role: whoever offers the highest price wins this “battle”, that is, his ad is shown. The effectiveness of PPC depends on the cost per click. The advertiser has the right to put any price, but if it is too low, then he simply will not win the auction.There are the following ways to reduce the cost of a click on a CMS without losing the quality of the ad itself:- add long search queries;- monitor the performance of the site;- attract the attention of potential customers with additional elements;- use keywords in titles and descriptions;- create an attractive title and an informative, high-quality description.
